Sales funnel vs Sales pipeline
When it comes to selling, there are two key players in any deal: buyers and sellers. The buyer is the person who makes a purchase decision, while the seller is responsible for selling the product or service that they want. As a marketer, it's important to understand how these two groups interact with each other over time as well as what happens once someone decides on one side or another. In this post, we'll explore the concept of "funnels" and why they're much more than just visual metaphors for sales processes. they actually represent real opportunities for marketers
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